This website was created for nonprofit organizations, private or public establishments and individuals like you to access services that will meet and exceed your writing and content needs.
TaylorMserves understands the importance of business administration, content marketing and the benefits of having professionally prepared copy and content for businesses. Press Releases, Blog posts, Product Descriptions, Case Studies, Email Writing, Operations Manual and other written materials are content and copy used by small, medium and large businesses alike.
With that in mind TaylorMserves is here to help you:
Increase your online presence
Create targeted content for perspective and current customers
Promote your business
Take care of administrative and clerical paperwork that you haven’t gotten around to and
Fulfill your writing needs
Get in touch and let’s get started on your writing needs.
As a business owner, you may realize that you wear many hats and carry out a lot of responsibilities on a day to day basis. Accountant, human resource manager, social media manager, marketing manager, production manager, virtual assistant, and content creator may be some of the tasks you juggle to keep your establishment going.
Your long list of responsibilities may be overwhelming and may even affect quality. Hiring a freelance writer will save you time and help you focus on what matters most-running your business.
If you realize that you simply don’t have the time to commit to writing, you don’t have the budget for a full time staff writer, there is a need to: improve your online presence, increase traffic to your website, or become more competitive in your industry then it’s time to hire a content creator.
Need a hand with your writing?
Here are five signs that will tell you when it’s time to get a freelance writer.
1. You want to improve the online presence of your business
If you need to create or improve your online presence you are in need of a writer.
You may start to wonder how to test your online presence. Go through the list below to get an idea of where you are and what you may need to improve.
Do you have the following for your business:
A website
listing in online directories
Facebook page
Instagram account
LinkedIn profile
Twitter
Business email account
Pinterest
Online adds
YouTube channel
If you answer no to all of the above you need to get started on creating an online presence for your establishment right away.
If you answer yes to less than 4 of these there is room for improvement.
If you don’t have a website you need to get one right away.
What are the benefits of having a strong online presence?
Having a strong online presence widens your reach, makes your company more accessible, and puts your products and services in front of a larger audience.
With a brick and mortar store you are limited by your physical address and depend on customers who come into your business to access your products and services.
Having an online presence is like having your business listed in a phone book. Each person that has access to that phone book has access to you. A phone book may be limited to a particular area or country but being online means that anyone anywhere around the world has instant access to your business and its products and services.
How can a freelance writer help you to boost online presence?
Creating an online presence may not be as difficult as you may think. If you don’t have any online presence at all you may start with a website or any other item on the list above. If you already have a website but it’s just sitting there it’s time to start adding content to increase traffic and boost your search engine optimization.
That’s where a writing expert comes in. He or she will create content for your website, your email list, and your social media pages. He or she may help you prepare product descriptions, press releases, a company profile, blog posts, and a wide range of other written content.
2. You want to increase traffic to your website
If you already have a website for your business that’s a great move. This means you are getting your name out there and your current and potential customers have a way to get in touch with you even outside of regular business hours.
To maximize the benefits of having a website you need to invite visitors to your site and keep them engaged when they get there.
Increase website traffic
How can a freelance writer help you increase website traffic?
Having content on your website that speaks to the needs of your target audience increases site visitors. The best way to do this is to regularly post engaging content that will captivate readers and promote organic search traffic.
Hiring the services of a content creator will ensure that your website will constantly have well written and engaging material for you visitors to access. There is also the added benefit of promoting your products and services while creating more awareness about your business.
3. You are struggling to commit time for content writing
You have a website for your business along with a number of social media pages. You have made the move to creating an online presence for your business and that’s really great.
But there is a challenge. You realize you have too much to do and very little time to commit to creating content for your website and social media pages.
How can a freelance writer help you save time?
Content writers are experts when it comes to saving time. Creating and writing content may be daunting and time consuming for you but that’s not the case for a writer. The great thing is that a freelancer makes and spends a lot of time writing so you don’t have to.
Save yourself the time and hassle it takes to create content for your website, social media pages, email list, or whatever it is. If you hire the services of a freelancer today you’ll free up some slots on your calendar. Additionally, you’ll enjoy well written content that is tailored to the needs of your business and targeted specifically to your customers.
4. You don’t have the budget for a full time writer
There is no shame in trying to spend your money wisely. If you are like many solopreneurs your main goal is to make money and spend it on what matters most.
Like other business owners you have come to recognize and value the importance of digital marketing for your establishment and the role of having relevant, pointed, well written, and engaging content that will strengthen brand identity and promote awareness for your products.
You may also agree that the key to quality content is having a writer who understands your brand, your audience, and uses quality writing to bring the two together. But does this mean you need to hire a staff writer? Absolutely not!
How can a freelance writer help you save money?
A staff writer means you have a monthly paycheck, employee taxes, and other expenses that you will have to pay month after month and year after year.
Hiring the services of a freelancer means you don’t have to keep a person who only writes occasionally on staff all year long.
Instead you get to connect your brand to your customers with the use of quality content for a fraction of the cost. If you don’t have the budget to keep a writer on staff full time, then hiring freelance writing services is a cost effective alternative that will get the job done.
5. You want a competitive edge
Certain trends in your industry are able to tell if you and your competitors are improving or getting worse.
You may have realized that your competitors are transitioning to online marketing and you want to make the transition too. If you don’t already have an online presence it’s not too late to start. If you have an online presence but want to increase your reach a blogger or ghost writer may just be the answer you are looking for.
How can a freelance writer help you to promote your business and products?
Here are a few ways a freelancer can help you market your business and promote your products and services online while giving you a competitive edge.
Email marketing campaign
Getting your business listed in online directories
Announce new products/services with a press release
Product description for items in your online store
Blog post to inform, educate and engage your readers
Newsletter to highlight your brand and educate readers on your activities and accomplishments.
Ad campaign to increase sales
Case studies to show how your products/services benefits other customers
Subscription page to build your email list and keep in touch with customers
Landing page to convert website visitors into spending customers.
A freelance writer is the answer for you
If you need to create or improve your online presence, increase traffic to your website, save time, save money or market your products and services you may benefit significantly by getting a freelance writer.
Hire the services of a freelance writer today, focus more on running your business, and start enjoying the benefits.
Barr’s Spice is an enterprise operating out of Maroon Town, St. James, Jamaica that produces spices, personal care items (such as beauty soap and lip balm) and natural coloring for businesses in the food, candle, beauty and other industries. Barr’s Spice products are made from all natural ingredients grown in the cockpit country.
Jamaican Cooking with Barr’s Spice
Barr’s Spice caters to housewives, restaurant owners, supermarkets, or anyone else who wants to get their hands on all natural Jamaican spices.
If you haven’t tried any of their products yet here are some signs that will tell you it’s time to add Barr’s Spice to your pantry.
1 You want to show off your Jamaican cooking skills
If you are entertaining family members, hosting a get together, or just want to serve some delicious Jamaican meals you can wow your guests and show off your cooking skills all at the same time. A great way to show off your Jamaican cooking skills is to use authentic Jamaican spices.
Barr’s Spice teas
While entertaining you may welcome your guests with a serving of dandelion, rosemary, or ginger tea. You may also add rich flavors to your meats, sauces, vegetables, staple dishes, and pastries by using any combination of Barr’s Spice seasonings.
2 You want to save time when cooking meals
Grandma’s cooking is delicious but it takes a lot of effort and time. Getting the ingredients from the farm or backyard garden, preparing them, and storing them until she needs to cook was a hard job but it was worth every moment.
You may be a busy housewife, a chef or a Jamaican living overseas and don’t have the time to plant and prepare spices before you cook an awesome meal. You can still have the same delicious taste without putting in all that hard work.
Barr’s Spice: Turmeric, Annatto, Rosemary, Ginger and Dandelion powder
Barr’s Spice has planted, reaped, prepared and conveniently packaged your favorite Jamaican spices to save you time. Thanks to Barr’s Spice you may cook just like grandma in half the time.
3 You want to add a ‘Jamaican flavor’ to holidays like Christmas and Thanksgiving
Whether you are living in Jamaica or overseas you may celebrate your favorite holiday with a Jamaican flavor. You have selected festive Jamaican music and decorations. To top it off you need a healthy serving of Jamaican dishes to complete the theme. Add Jamaican flavor with the help of Barr’s Spice.
Here are a few tips to remember when celebrating the holidays.
Barr’s Spice: Pimento, Cayenne, and Neem powder
Don’t skip ingredients like pimento when cooking your rice and peas or baking your Christmas pudding.
Add a dash of ginger or pimento to your sorrel juice.
Add warmth to your Christmas, Boxing Day, and New Year celebrations with hot beverages made from Barr’s Spice: ginger, rosemary, or dandelion.
Be daring and add a Jamaican twist to Thanksgiving dinner this year. Use any combination of Barr’s Spice powders when preparing your turkey, vegetables and other side dishes.
Make a Barr’s Spice gift basket to bring Christmas cheer or warm the heart of your Valentine.
4 You like to celebrate Jamaican culture and history
Many Jamaicans enjoy national holidays and observances because they don’t have to go to work. Some individuals may go to the beach or a party while showing very little appreciation for Jamaican culture or history.
Whether it is: Independence, Emancipation, Heroes Day, Reggae/Black History month, Jamaica Day, or any other national observance, you may celebrate Jamaican culture and history using food. With the help of Barr’s Spice, you can create authentic Jamaican meals using 100% natural ingredients.
Barr’s Spice: Turmeric Chicken
Add Barr’s Spice to the following meals as you celebrate Jamaican history and culture with delicious food. You may add: all purpose seasoning powder, cayenne pepper powder, annatto powder, ginger powder or any other spice from the list of Barr’s Spice products.
You may also add Barr’s Spice ginger powder to traditional pastry items like bulla, coconut drops, rock cake/bun, and gizzada.
5 You are a lover of natural ingredients
If you love to prepare your meals without using food coloring and chemicals such as MSG (monosodium glutamate) then you need to keep Barr’s Spice products in your pantry. Barr’s Spice products are 100% natural with no added artificial flavors, colors, or ingredients.
Enjoy colorful french fried chicken, fricasseed chicken, salt fish stir fry or any other dish with the help of Barr’s Spice Annatto powder. Make natural homemade juices such as carrot, soursop, pineapple, mango, otaheite apple, or beetroot juice using Barr’s Spice ginger powder.
6 You own a restaurant, bakery or catering service
If you have a restaurant, bakery or catering service that offers Jamaican food and pastry you are definitely in need of Jamaican spices. With the wide range of products available from Barr’s Spice you can create authentic Jamaican meals using all natural ingredients that are grown and produced locally.
As a caterer, baker or restaurant owner Barr’s Spice will help you to wow your customers and keep them coming back for delicious meals seasoned and colored with natural spices.
7 You believe in the slogan ‘buy Jamaican build Jamaica’
If you want to support locally owned and operated Jamaican businesses you can start by adding Barr’s Spice products to your pantry. When you purchase Barr’s Spice products you are supporting a locally owned business to “grow what you eat” while you ‘buy Jamaican and build Jamaica’.
Barr’s Spice: All natural Jamaican products.
Add Barr’s Spice products to your shopping list
If you want to: show off your cooking skills for Jamaican cuisine, save time when cooking meals, add a ‘Jamaican flavor’ to your holidays, celebrate Jamaican culture and history, use natural ingredients when cooking, wow customers at your restaurant with authentic Jamaican food, and support the slogan, ‘buy Jamaican, build Jamaica’ then you need to add Barr’s Spice products to your pantry.
You may order your products by contacting Barr’s Spice on their Instagram, Facebook, WhatsApp (876-540-2871) pages. You could also stop by Charles Gordon market on Thursdays and Fridays or visit select supermarkets in and around Montego Bay.
If you are overseas you may visit Sweet Jamaica or Yaahdy to purchase your favorite Barr’s Spice products.
Emancipation and Independence are very important days that commemorate Jamaica’s history and journey to nationhood. The celebration of freedom and nation building is wrapped with pride, reflections of what was, appreciation for what is, and hope for future possibilities.
In 2020 there was a spike in Covid 19 cases on the island following the “emancipation and Independence celebrations. In order to prevent the same thing from happening again this year much consideration will have to be taken as it relates to observing these very two important holidays.
Wondering how to celebrate Emancipation and Independence this year?
You may be thinking a complete lockdown or not celebrating are the only two options. Individuals and businesses alike may observe these two very important national celebrations without breaking Covid 19 protocols or risk causing another spike in cases.
If you own and operate a business and wish to observe emancipation and independence celebrations at your workplace you may still do so. As August first (emancipation) and August sixth (independence) draws near you may start putting things in place for these celebrations. Here are some ways you may show Jamaican pride, observe Emancipation and Independence, and keep Covid 19 under wraps.
1. Black, green, and gold decorations
Decorating your business or office with the national colors has many benefits. It spruces up your workplace by giving it a face lift. It allows your employees to get the Jamaican vibe going and it shows customers and those who visit your company that you respect and take pride in Jamaican culture.
There are many ways you may decorate with the Jamaican colors.
Doing a backdrop in the reception area
A black, green, and gold backdrop is an amazing way to celebrate emancipation and independence without breaking Covid 19 protocols. A backdrop in the lobby or reception area creates a welcoming Jamaican vibe for customers and employees alike. Additionally, it adds a rich and symbolic combination of colors. Black for Jamaican strength and resilience, green for hope and agricultural resources, and gold for the natural wealth and beauty of the sunshine.
Crepe paper decoration
You may use crepe paper to create intricate designs or just twirl and hang them with tape. This is a simple and cost effective way to decorate using the national colors while celebrating Jamaican history.
Balloons
This is another quick and easy way to decorate with Jamaican colors. You may decorate by yourself, get your employees involved or hire a party decorator to do an awesome display with your company’s name and logo.
The balloon display with your company’s name can act as a photo backdrop where employees and or customers may take a picture.
Encourage people to snap, post, and like. Snap a selfie or group picture. Post on social media with selected hashtags, share, and ask others to like the photo. The added benefit is that your business may end up on a number of social media platforms without you having to post anything.
Jamaican flag
You may display the national flag at a strategic place in your business or office. (Remember to observe flag protocols). The national flag could be the first thing that each customer sees when he/she enters your place of business. You may also display smaller sized flags at workstations or on desks just to keep the Jamaican vibe going for each employee.
National symbols on black, green, and gold background
If you own a very small office or business place and want to go for something minimalist this is great. Print the national symbols, have them laminated then display them on black, green, and gold backgrounds.
Black, green and gold theme display
Another great way to showcase Jamaican colors without actually purchasing fabric or other decorations. With a little imagination and creativity you may display clothes, shoes, bags, curtains, sheets, towels, plates, cups, and other products that are black, green, and gold. This is a great way to show that your business celebrates emancipation and independence.
2. Keep a themed party online.
Jamaicans love parties with loud music and an endless supply of food and drinks.
Using an online platform such as Zoom is an excellent way to capture the essence of Jamaican festivities while adding some independence and emancipation flavor.
You may keep a party exclusively for staff members or have customers join the fun. It is up to you. While you are at it you may decide to use a theme or have segmented time slots for different things. History quiz, sports quiz, guess the artiste, and dancing competitions are some great ways to engage the audience.
This is a great way for employees and customers to let down their hair. Additionally, it would be a life saver for many if weekend lockdowns are used to prevent movement, gathering, and the spread of Covid 19 during the 2021 Emancipation and Independence period.
Get your playlist or DJ ready, plan your costume, stock up on food, and clear the slot on your calendar for your online Covid 19 version of Grand Gala 2021.
3. A memory wall
This is a great way to honor those who played a role in emancipation, nation building or any other aspect of Jamaican culture.
Your memory wall may have special categories like: music, sports, theatre, journalism, abolitionists, black nationalists, freedom fighters, national leaders, outstanding women etc.
You may choose not to use categories and just display a collection of pictures representing various people, places or things that highlight Jamaican history.
Engage your employees and customers by doing social media posts related to your memory wall. Posting a “guess who” or “name the place” quiz and awarding the person with the first correct answer daily are two ways to keep customers engaged while celebrating Jamaican culture.
4. Jamaican artifacts display
Having a display of cultural artifacts at your place of business will help others to reminisce on the past and also create awareness for younger individuals.
You may display items such as:
Old Jamaican coins and notes
“3-legged” pots
Yabba pots/vases/basins
Floor polish
Floor brush
Brooms
Kerosine stoves
Kerosine lamp/kitchen bitch
Self heater iron
Bell-fut/bellas pants
Enamel plates & cups
Metal wash pans
Picture of Encava buses/Lada cars
Picture of cultural dishes/pastries/juices
Abeng
Mortar
Wicker chair
Straw mat
Straw hat/bag/basket
Using window displays, a glass display, sanitizing display items daily and preventing viewers from touching display items are great ways to celebrate independence and emancipation while reducing the chance of spreading Covid 19.
5. Food fest
Having a food fest is a great way to use Jamaican cuisine to celebrate the holidays. You may get a caterer to take care of this or challenge each employee or department to prepare a traditional food item or meal.
Option 1
Have a caterer prepare a nice spread of cultural food to be served to your employees, customers or as a treat for a local children’s home, elderly care facility or homeless shelter.
Option 2
Select a traditional food item and have employees prepare it. Get a few unbiased judges and see who the winning employee or department will be. You may engage your social media community to have a say by voting. Post pictures or videos for each contestant and see which ones get the most likes/shares.
Here are some items you may want to add to the list.
Rice and peas
Jerked chicken
Pudding
Drops (coconut/peanut/breadfruit)
Jackass corn/fowl toe
Asham
Bus-mi-jaw
Stamp and go
Turn cornmeal
Roast (breadfruit/corn/yam)
6. Wheel of Fortune
This is a great way to celebrate the holidays, get employees and customers involved, and have persons feeling like winners.
The wheel may be as small as a clock or as large as you want depending on your preference, creativity, and budget. Create this fun game with various categories for employees or customers.
Categories may include:
Extra lunch break
Shift swap
Leave early
Gift cards
Phone Credit
Stationary items
Gift basket
Discounts
Specials
Buy 1 get one half price
Other giveaways
You may add categories depending on your business and the industry you operate in. (Sanitize the board before and after each use or designate one person to do the spinning)
7. Branded shopping bags with national symbols
Providing special shopping bags with your company’s name/logo and national symbols is a great way to celebrate the emancipation and independence holidays.
Since the ban on plastic bags the shopping experience for many Jamaicans has been affected.
Going to a store, restaurant or other business places, making a purchase, and having goodies packaged in a bag conveniently provided by the seller was a norm in Jamaica. This is no longer the case as shoppers have to remember to travel with environmentally friendly bags or purchase one before check-out.
With a branded company bag sporting elements of Jamaican culture you can save your shoppers an inconvenience, help protect the environment, and celebrate independence and emancipation. Who knows, maybe your branded bag will be used as a tote bag or beach bag that ends up at a 5 star resort. That’s a free marketing ad to international customers.
8. Playing cultural music in the office
The sound of Jamaican music in your business space will take your employees and customers down memory lane or nudge them to “put on their dancing shoes”. You may stick to a special genre or play music that represents different eras in Jamaican history such as mento, ska, rocksteady, reggae, and dancehall. You may also play Jamaican festival songs from over the years to feature the likes of Stanley Beckford and other JCDC festival and gospel song winners.
9. Jamaican token basket
With the help of a few straw baskets, bows, gift wrapping plastic, black, green or gold tissue papers, and some creativity you may make the most authentic Jamaican token baskets.
The baskets may be tokens for employees or for your customers. They may include items that highlight Jamaican culture. This could be food, craft or any other item you see fit. Tamarind balls, police buttons, drops, grater cakes, mugs, pens, spices, keyrings or stickers featuring national symbols and your company’s logo are all great tokens for celebrating Jamaican history and culture.
No need to postpone emancipation and independence for 2021.
There are a number of ways to celebrate emancipation and independence in 2021. Using the 9 examples given, you may celebrate safely, prevent another Covid 19 spike, have a little fun at work, and include your valuable customers in the holiday festivities.
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